
Natalie Haslam, right, in 2020 at the Knoxville Museum of Art for the opening of a Beauford Delaney exhibit. With her are her husband, Jim Haslam, and her step-daughter, Ann Haslam Bailey.
A celebration of life was held for Natalie Haslam January 21 at St. John’s Episcopal Cathedral in downtown Knoxville. The some 500-seat sanctuary was standing room only and the services were live-streamed into an overflow space for those who couldn’t even wedge into the standing areas.
“Today we celebrate a life well-lived and a love well-loved,” said Natalie Haslam’s step-son, former Knoxville mayor and Tennessee governor Bill Haslam from the pulpit during a short and emotional remembrance. “She was a role model to so many people of what love looks like,” he said. “I can’t tell you how many people told me, ‘I want my marriage to be like theirs is.'”
Natalie Haslam was married for 50 years to James A. Haslam, II, the founder of Pilot Company, which today is the largest operator of travel centers and travel plazas in North America. She supported him in his business and other endeavors, but she also was a community leader in her own right.
“Natalie would have never, ever called herself a feminist pioneer,” Bill Haslam said. “But she was the very first woman to do a lot of things in this community. She did it because she loved this community.” Continue reading











