Because our husbands have accompanied us to many wine-tasting events, my friend Dawn Ford and I agreed to reciprocate by taking them to a beer tasting the other night.
Carol Costello, a professor in UT’s Culinary Institute and director of the organization’s wine and beer education program, had sent me the invitation. The tasting was at the UT Visitors Center (formerly the UT Faculty Club) on a rainy Wednesday night and it was packed. I had no idea what a treat was in store as Oscar Wong, the founder and owner of Highland Brewing Company in Asheville, North Carolina, stepped to the front of the room.
Wong, an energetic 72-year-old retired structural/civil engineer, has a glint in his eyes and easy laughter. He is a spellbinding storyteller. During less than two hours we tasted five beers, had a meal featuring dishes cooked with beer (including cupcakes), and discussed fascinating economic development issues in Asheville and the importance of beer in the history of the world. It was a whirlwind.
Wong started Highland Brewing Company in 1994 as a hobby after retiring and selling his consulting company. Highland Brewing, which employs 34 people, produced 23,000 barrels of beer last year and expects to double that amount this year. Its beers are distributed to seven states in the Southeast. (In East Tennessee, it is distributed by Cherokee Distributing Company, a great Moxley Carmichael client and one of the sponsors of the beer tasting.)
I’ll just hit the highlights of some of the most interesting and amusing things he said:
- He was born in Jamaica in 1940, the son of two Chinese parents. He is a graduate of Notre Dame. “My parents are Chinese. I was born in Jamaica. I run a Scottish brewery in Asheville, North Carolina,” he said with a chuckle. “Only in America.”
- He grew up drinking beer at the family table, having his first taste at age seven. “Chinese drink and eat everything,” he laughed. “The only thing on four legs that we don’t eat is the table!”
- According to Wong, only two cuisines in the world taste best with wine — French and Italian. “All the other cuisines in the world go best with beer,” he said.
- There are 10 existing craft breweries in Asheville, causing the city to win the title “Beer City USA” three years in a row by an industry publication. This designation caught the attention of some large breweries which expressed interest in opening locations in Asheville. As part of his volunteer job with the city’s chamber of commerce, Wong found himself on a committee tasked with recruiting — and ultimately landing — Sierra Nevada and New Belgium breweries. Those two companies, the second and third largest craft breweries in America, received tax incentives to locate in Asheville, opportunities the 10 existing breweries did not enjoy. Wong shook his head at the irony, but said he thinks the new companies will “raise the bar” for the other breweries. While Highland produced 23,000 barrels last year, the Asheville satellites of Sierra Nevada and New Belgium will produce 300,000 to 400,000 barrels a year.
- Kitty Price, who is in sales with Highland, accompanied Wong to the tasting. She said that the reason Asheville is so well known as a brewing center is because it has such good water.
- Wong said the thing that will prevent Highland from expanding much beyond the seven states to which it now distributes is transportation. “Transportation is a pain,” he said. “It is not good for the beer. And it is not good for the bottom line.” He said Highland’s craft beer is like fresh baked bread. “It has no preservatives so it starts to deteriorate as soon as it comes out of the barrel,” he said.
- Consistency from batch to batch is what separates the good brewers from the not so good ones, he said. “Agricultural products vary from crop to crop,” Wong noted. “How well you compensate for the variations determines how good you are.” He says even wine makers will admit that beer is more difficult to make than wine.
- Now the history of civilization part. “Beer has been a cornerstone of civilization,” he said. “If you were from the country, you were using it to conserve protein. If you were from the city, it was safer to drink beer than water because it was boiled.”
Wong didn’t say this that night, but I love this quote attributed to him on Highland’s website: “In wine there is wisdom, in beer there is strength, in water there is bacteria.” Ha!
Wong said ales like this are more “in your face floral” than the other beers. I liked it.
“Oatmeal is not just for breakfast anymore!” Wong quipped.
Dinner was served with a Gaelic Ale.
I am so happy that you all met and “experienced” my dear friend Oscar. Affectionately I have named him the Godfather of craft beer in Asheville.
Glad it was a great event!
He was amazing, Mary Ellen! We saw your sweet husband there end when he told us Oscar was 72, we just couldn’t believe it. But we Googled him and sure enuf. . .
Cynthia
Great book you should read. “In Search of God and Guinness” by Stephen Mansfield. It is called “The biography of the beer that changed the world.
Not sure how we missed this event it looked great.
If Oscar is really 72 I am drinking more beer—it seems to be the best antiaging remedy and cheaper than antiaging creams. A very fun “educational” evening.
Thanks for the recommendation, Gary! Rosa: I agree with you! Cheers!
What a fun event! And thanks for the info on beer and the company! This beer tasting must be a trend. Bert attended one at The Grill at Highlands Row, and we both tasted and sipped at Harry’s, co-sponsored by Cherokee Distributing. It’s always an interesting experience!
Sounds very interesting, and the food looks great. Still, I don’t think it’d convert me from wine to beer. Sorry, Mary Ellen 😉
Rusha: I think you may be right. I am seeing more beer tastings these days. And Gay, as much fun as this was, you are still going to be more likely to find me at a wine tasting. But I did learn a lot and would do it again. My favorite beer is still Miller Lite, another of Mary Ellen’s great products.
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