Posted on July 17th, 2009 by Cynthia Moxley
People have a strong response to anything written about downtown.
People like really personal stories about others in the community.
Damn spammers will try to attach their links to anything!
These are just some of the interesting tidbits I’ve picked up since starting this blog a few months ago.
Every week we get a so-called “analytics” report that provides all [...]
Filed under: Downtown, Journalism, Knoxville, Media, New media, Politics, Public Relations | 1 Comment »
Posted on July 14th, 2009 by Cynthia Moxley
We are all about new media here at Moxley Carmichael. I started twittering in May ‘08 and got on Facebook shortly thereafter. We have this blog and are about to launch a second one. We were the first PR firm in town to hire a new media specialist. We have either met with or have [...]
Filed under: Journalism, Media, New media, Public Relations | 3 Comments »
Posted on May 29th, 2009 by Cynthia Moxley
You should never work with anyone who gives you a headache or stomach ache.
Don’t finance your customers unless you are a bank.
When things are slow, do an all-office clean-up. Not working in a pig sty is a morale booster.
These are just a few of the 201 “great ideas for small businesses” espoused by author Jane [...]
Filed under: Events, Journalism, Public Relations | No Comments »
Posted on May 28th, 2009 by Cynthia Moxley
Four Knoxville media heavyweights agreed on one thing Thursday when discussing the impact of “new media” on their businesses: they don’t have a clue what’s going to happen.
Jeff Lee, general manager of WBIR, the number one TV station in the market, Bruce Hartmann, president and publisher of the News Sentinel, Knoxville’s daily paper, Ed Brantley, [...]
Filed under: Journalism, Media, New media, Public Relations | 3 Comments »
Posted on May 20th, 2009 by Cynthia Moxley
On Sunday, I saw the best example of target marketing I’ve seen in a long time.
Was it a fantastic Web site? An impressive e-mail program? An attention-grabbing TV commercial or direct mail campaign?
No. It was three guys in grungy clothes hauling a 700-pound Steinway grand piano down a long steep flight of stairs. And hauling [...]
Filed under: Downtown, Events, Knoxville, Music, Public Relations | No Comments »
Posted on April 14th, 2009 by Cynthia Moxley
A friend of mine is planning a party and over the weekend she asked me to look over her guest list. When I did, I immediately spotted a problem. “These are really good people,” I told her. “But there are not enough ’sparklies.’” “What’s a sparklie?” she asked.
A person becomes a sparklie in one of [...]
Filed under: Events, Public Relations | 2 Comments »
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