Clear new focus of Scripps newspapers: “Create great content and sell the crap out of it!”

The other day, Rusty Coats, the new vice president for content and marketing for the E.W. Scripps Company, shed some light on the recent reorganization of the firm’s newspaper division, which includes the Knoxville News Sentinel.
And, he revealed that it centers around a recognition by the company that there have been “tectonic shifts” in the [...]

One little tweet = big look at downtown bus parking

“I don’t know why these giant white tour buses are outside my door, but I’m getting dang tired of hearing them idle and sigh. This is my home.”
That was the frustrated tweet posted near bedtime on August 28 by CocoHolder, whose real name is Jennifer Holder, a long-time downtown resident and avid Twitterer.
What Holder did not know [...]

Moxley Carmichael launches the New Streak

Although the Blue Streak sometimes discusses new media and journalism and public relations, it’s really a blog about Knoxville and Knoxville happenings.
We at Moxley Carmichael thought we also needed an outlet for discussing the exciting things going on in the field of communications. Not a day goes by when we don’t discuss in real life [...]

What I’ve learned from “Blue Streak” readers

People have a strong response to anything written about downtown.

People like really personal stories about others in the community.

Damn spammers will try to attach their links to anything!

These are just some of the interesting tidbits I’ve picked up since starting this blog a few months ago.
Every week we get a so-called “analytics” report that provides all [...]

New media delivers business, fun - and hope

We are all about new media here at Moxley Carmichael. I started twittering in May ‘08 and got on Facebook shortly thereafter. We have this blog and are about to launch a second one. We were the first PR firm in town to hire a new media specialist. We have either met with or have [...]

Top media execs on effect of new media: who knows?

Four Knoxville media heavyweights agreed on one thing Thursday when discussing the impact of “new media” on their businesses: they don’t have a clue what’s going to happen.
Jeff Lee, general manager of WBIR, the number one TV station in the market, Bruce Hartmann, president and publisher of the News Sentinel, Knoxville’s daily paper, Ed Brantley, [...]