We are all about new media here at Moxley Carmichael. I started twittering in May ’08 and got on Facebook shortly thereafter. We have this blog and are about to launch a second one. We were the first PR firm in town to hire a new media specialist. We have either met with or have a meeting set with each of our clients to discuss how they can take advantage of new media.
But you want to know the truth? New media might be great for business, but it’s also just plain fun!
There is always something going on. Folks are out and about on the town and invite you to join them. Someone expresses an opinion about a new restaurant or movie or TV show. News breaks and everyone tweets about it. I’m telling you – even in the middle of the night – there is never a dull moment.
Over the past year, of course I’ve used new media for business. I’ve posted news releases on Twitter, Facebook and this blog, as well as on our Web site. I’ve responded to media inquiries that way, too. I’ve spread the word when MEDIC desperately needed blood; I’ve passed on info about special pets up for adoption at Young-Williams. We alerted the broadcast media when the News Sentinel had press problems and all the papers were late. We’ve posted photos from Pilot Pumpers on flickr. We’ve run banner advertising for ourselves and our clients on KnoxViews.com.
But here are some of the social interactions I’ve had. I’ve used Twitter to invite folks to an impromptu cocktail party at our downtown condo. I’ve tweeted across Market Square from one restaurant patio to a friend on another. I’ve been invited to tweet-ups to meet Twitter friends I’d never met face-to-face before. And tonight, a Twitter friend and I have arranged an all-girl tweet-up ourselves. Can’t wait to see who shows!
As fun as it is, new media can also be serious and can demonstrate true emotion. A dear friend of ours, Terry Morrow, the News Sentinel’s TV critic, was recently diagnosed with what likely is cancer. He shared the information with all his friends via Facebook and Twitter. You wouldn’t believe the outpouring of prayers and support he’s received. It’s been truly moving. Terry thinks the prayers are actually helping. He’s going to fight this thing with all his might.
It gave me goosebumps the other day when I read this quote from the 1987 movie “Dirty Dancing” that he posted on his Facebook status: “Baby’s in a corner. . .and, as we all know, nobody puts Baby in a corner.”
Godspeed, friend. Thanks to this wonderful new media, you will be able to feel our support even when you are at Johns Hopkins. New media is miraculous. We are hoping it will help deliver a real life one.